Present
Previous
Manager - User Experience
INTIGRAL - An STC & ASTRO JV - June 2012 – Present
User Experience Consultant
Independent - August 2010 – May 2012
User Experience Specialist
Arvato Mobile ( An Bertelsmann Company)
January 2008 – September 2010
User Experience Analyst
Catch Interactive - June 2007 – December 2007
User Interface Designer
HTC - August 2004 – May 2007
Interaction Designer
Athene Soft - December 2003 – August 2004
Front-End Designer - WAP
ICEgen Computing - October 2002 – November 2003
Web/Graphics Designer
Nathans Media Group - July 1998 – September 2002
> Current Role
Manager - User Experience
INTIGRAL - An STC & ASTRO JV - June 2012 – Present
Develop User Experience (UE) roadmaps for client-facing self-service along with applications, systems and interfaces for employees use.
Develop effective and well-branded user experience throughout multiple online/Mobile properties.
Ensure to drive innovation across User-Centered Design practice.
Prepare strategic decisions as well as trade-offs based on project priority.
Identify projects for partnership along with department leaders and varied key partners.
Lead collaboration through online and offline product, marketing and operations.
Manage teams of user experience designers, interaction designers and developers etc.
Recommend best approaches for implementation of user experience.
Collaborate with various teams to design end-to-end chain of services, systems and human interactions.
Prepare strategies and implement plans for cross-channel to assist customer-facing self service.
Identify improvement areas plus prospective competitive advantage for advanced research as well as exploration.
Identify and manage required budgets for user experience.
Ensure to prioritize User-Centered Design projects, improvements and content as per enterprise priorities as well as Experience Systems.
> Portfolio
Mobile App (iOS & Android)
Note: Click on the icons to download. All the links are given to iTunes Store. Opens in new window.
Recent Websites
Other projects worked for
Saudi Telecom | Arvato Mobile Middle East | Jazeera Airlines | BVLGARI | Motorola | Cliniq | Euphoria | Fashion Aurora | AVG | InfoPlus | HTC Global Services | Mid West Insurance | King County | Orange County | Michigan State | Oklahoma County | Chennai City Police | Pothys | Lycus Tech | Hastik Baymont | Golden Sun Resorts | Dubai Vibe | Sashun Chemicals | Greaves India | BHEL | Nathans Media and many more
Home
Profile
Profile
Role
Portfolio
UX Practice
Business Goals & End User Research
Information Architecture (IA)
Wireframing with User Centred Design (UCD)
Low and High fidelity prototyping
Documenting Personas, user journeys, and task based design
User experience specification, Guidelines and Documenting.
Usability Expert review / Heuristic evaluation.
Usability Testing (UT).
Tools
Platforms
Photography
Photography - Gallery
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Contact
eMail: yashwa {at} gmail.com
Mobile: +966 (0)55 4247 552, +966 (0)58 3424 434
Work locations: King Fahad, Riyadh, KSA. | Studio City, Dubai, UAE